The Right Incentives. As with any healthy marketplace, Epinions is demanddriven. This means that through monetary and nonmonetary incentives, we encourage our users to create the content that people really need.Transparency. Epinions goes to great lengths to highlight the people behind the reviews so that you know exactly whom to trust. In addition to user biography pages, review lists, and the ability to comment on reviews, Epinions has introduced tickets to flag users who have violated our User Agreement. This mechanism allows shoppers to discount certain members advice accordingly, and to stop seeing advice from these members.Shopping, an eBay company, pioneered online comparison shopping and today is one of the fastest growing shopping destinations on the Internet. With millions of products, thousands of merchants and millions of reviews from the Epinions community, Shopping empowers consumers to make informed choices and, as a result, drives much higher conversion to sale and value for merchants.As ecommerce evolves, sellers and buyers are increasingly sophisticated and adventurous, demanding more choice. Consumers want the widest range of products and stores, along with the information and data necessary to navigate those choices efficiently. Merchants demand exposure to the everexpanding, global population of shoppers. Shoppings mission is to help consumers anywhere use the power of information to find, compare and buy anything

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