The Right Incentives. As with any healthy marketplace, Epinions is demanddriven. This means that through monetary and nonmonetary incentives, we encourage our users to create the content that people really need.Transparency. Epinions goes to great lengths to highlight the people behind the reviews so that you know exactly whom to trust. In addition to user biography pages, review lists, and the ability to comment on reviews, Epinions has introduced tickets to flag users who have violated our User Agreement. This mechanism allows shoppers to discount certain members advice accordingly, and to stop seeing advice from these members.

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