iStyles humble beginnings didnt start off in fashion or accessories. In fact, the core competence of the company was in an area that was completely different from what it does today. The company started life as ObjectsFusion, a web development firm that was founded in 1997 and created web services, applications and ecommerce infrastructure for various companies, both locally and abroad. It prided itself for being at the leading edge of web technology in a fast and ever changing landscape. This technical knowledge that the company built up was later to be the foundation that helps build the iStyles infrastructure today.In 2004, the company created two new business divisions a web hosting arm and an online iPod accessories web store. The iPod accessories business began life on pdatrends and was moved to iPodStyles in January 2005 for better brand focus and management. The hard work after that paid off as traffic and sales skyrocketed, propelling the entire company forward. Things happened quickly as the company keep up with the burgeoning sales volume by building better infrastructure, using technology to automate processes, and refining business procedures. The web hosting division was dissolved in the process to help support the technical requirements of the iStyles website.The name iStyles was acquired in August 2005 after a dispute with Apple Inc over the usage of the word iPod in iPodStyles, and the business was rebranded under the new name. The incident turned out to do more good than bad as iStyles become a much stronger brand than iPodStyles and it also allowed the company to expand market reach into noniPod related products.In early 2006, the company was renamed as iStyles Pte. Ltd. and incorporated in Singapore. This marked the next milestone in the companys expansion plans, preparing it for greater expansion and style innovation. Despite a fiercely competitive iPod accessories market, the company continues to grow consistently and differentiate itself from its competitors as the leading fashion accessories provider.

Telephone: +65 67374789
Fax: +65 64915251
Website: http://www.istyles.com/